All marketers ask, “When should I post on social media?” The answer varies depending on your platform, audience, and objectives. However, after examining over 50,000 accounts from various businesses, we have discovered tendencies to optimize your reach.
Peak involvement is driven by early afternoons (1–3 PM), evenings (7–9 PM), and midweek mornings (7–9 AM). But the rhythms of every audience and platform are different. Let’s dissect it!
Key Takeaway
📅 Weekly social media Posting Schedule
Monday from 9 to 12 p.m.
Tuesday: 10 AM – 2 PM & 3 PM – 4 PM
Wednesday: 9 AM – 3 PM
Thursday: 9 AM – 2 PM
Friday: 9 AM – 2 PM
Saturday: 12 PM, 7 PM, 8 PM Sunday: 8:00, 11:00, and 4:00
Why in the middle of the week?
Despite becoming used to their routines, users long for respite. The best days to attract attention are Wednesday and Thursday!
Best Times by Platform
1. Facebook’s optimal hours are 7–9 AM, 1–3 PM, and 7–9 PM (EST).
Wednesday and Thursday are the best days.
2. The best times to use Instagram are 7–9 AM and 11 PM–2 PM (EST).
The best day is midweek.
3. The best times to use Twitter/X are 9–11 AM and 1 PM (EST).
Wednesday and Thursday are the best days.
4. YouTube
Weekends 9–11 AM (EST) and weekdays 2–4 PM are the best times.
Sunday is the best day.
5. TikTok
Ideal Hours: 10 a.m. to 6 p.m. (EST)
Tuesday and Thursday are the best days.
6. LinkedIn
Ideal Hours: 10 a.m. to 6 p.m. (EST)
The top two days are Tuesday and Thursday.
7. Pinterest’s
4 PM, 8 PM, and 9 PM (EST) are the best times.
Sunday, Monday, and Tuesday are the best days.
🌍 Posting Times Based on Location
USA (EST): Wednesday at 7 AM, Sunday at 11 AM, Monday at 8 AM
Tuesday at 8 AM, Thursday at 2 PM, and Saturday at 10 AM in Europe (CET)
Asia (IST): Friday at 3 PM, Sunday at 4 PM, Wednesday at 9 AM
Pro Tip: To automatically publish content in local time zones, use tools such as Social Pilot’s scheduler.
The Significance of Timing
Increase Reach: Posts made during peak hours are more likely to be seen.
Increased Interaction: During breaks (e.g., lunch, nights), users engage more.
Regularity teaches your audience to anticipate your frequently asked questions.
Q: How frequently ought I to publish?
Instagram three to seven times a week
Facebook: once or twice a day
Daily TikTok usage: 1–4 times
Last Words of Advice for Achievement
Test & Modify: To improve your timetable, use platform analytics.
Quality > Timing: Don’t compromise originality for fads; great material endures.
Automate: Posting across sites is made easier with your social platform scheduling option.
